I would not consider myself a power user of Pinterest, but I do find the product really fascinating. And I’m really intrigued by how broad Pinterest usage is within my network – a lot of my friends from high school in Michigan and others who are not super active on Facebook or Twitter are very […]
Tag: ecommerce
Social Shopping and Expertise Identification – The Missing Piece in the Puzzle?
I have been noodling on this whole idea of social shopping, which I think is still a poorly-defined concept. I have to warn you in advance that this is a fairly academic-style post. What does it mean to “shop socially”? To me, social shopping is about leveraging the collective wisdom of others, be they friends […]
Read More “Social Shopping and Expertise Identification – The Missing Piece in the Puzzle?”