Mobile ads, particularly app install and direct response ads, have become a big business for Facebook and are likely to become a big business for Twitter very soon. Much of the focus has been on the app install business and how large that line of business can become. But I think Twitter and Facebook could head in different directions.
I’ve had a few experiences in the past few weeks that continue to bolster my belief that monetizing social networks and communities will continue to be a lot harder than people think. 1. I posted a question on Twitter about the difference between two different sets of Bose headphones and got a lot of information […]