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MIT/Stanford Venture Lab Event – Shaking the Money Tree of Multi-Platform Social Networks

I’ve been working with the VLAB team to pull together what I think will be an excellent event on OpenSocial and why developers should consider a multi-platform strategy for their applications. More details below – you can register here if you want to go.

Shaking the Money Tree of Multi-Platform Social Networks

Why Pursue a Multi-platform social network strategy? Find Out the Pros and Cons.

Event Date: Tuesday, February 19th, 2008 at 6:00pm

6:00pm – 7:00pm – Networking and Hors D’oeuvres
7:00pm – 8:30pm – Panel Discussion and Q/A

Stanford Business School


Jeremiah Owyang, Senior Analyst
Forrester Research & Blogger of


• Kevin Marks, Developer Advocate, OpenSocial
• Keith Rabois, Vice President Business Strategy, Slide
• Steve Cohen, Head of Platform, Bebo
• Ken Gullicksen, Managing Partner, Morgenthaler Ventures

Event Description:

Since Facebook launched an open API last summer, it has benefited by seeing a tsunami of more than 15,000 applications created to run on its platform.  In November, Google followed suit by introducing its OpenSocial API, which offers participating developers a way to create an application that can run across multiple social networking platforms.  Both are compelling approaches, and developers are currently at a crossroads as they decide which of these two approaches to choose and to commit resources for their company’s long-term direction and strategy. 

The panel will examine the viability of the multi-platform strategy for social apps, with an emphasis on exploring the revenue side of the equation.  Panelists will share their insights across a spectrum of important issues, including: development, deployment, distribution and promotion of the application. Lastly, the panel will discuss how the advertising options shake out on both platforms.

Our forum takes a critical eye from the entrepreneur’s perspective to examine unfolding opportunities offered by major social networking platforms, specifically OpenSocial and Facebook.

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