Comments on: What I’ve Learned about Facebook Advertising by Spending $1,000 – Lots of Promise, Lots of Work to Do

By: customtshirts

customtshirts — Tue, 24 Nov 2009 04:37:55 +0000

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By: saumilmehta

saumilmehta — Sat, 14 Nov 2009 23:34:59 +0000

Great post – I played around w/ Facebook advertising a few months ago extensively and was shocked to find that they didn't even support bulk keyword upload. Any serious performance marketer on Google's AdWords platform lives and dies by this feature so the point-and-click Facebook interface felt a lot like playing with sticks and stones. Combine that with the lack of an ads API and you've got an ad platform that's actively geared towards brand and social advertising and implicitly bars performance advertising. Their new rev, which I played around with a few weeks ago, seems to have left that problem untouched still. Very surprising. Would love to hear counterarguments

By: Facebook Advertising: Adwords + Social | blur Group

Facebook Advertising: Adwords + Social | blur Group — Thu, 12 Nov 2009 14:00:41 +0000

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