Comments on: What Can Facebook Learn from Google Checkout and Amazon Payments?

By: ed hardy outlet

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By: ed hardy outlet

ed hardy outlet — Mon, 05 Jul 2010 04:05:45 +0000

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By: Mitali Pattnaik

Mitali Pattnaik — Wed, 03 Feb 2010 23:40:04 +0000

Interesting post and agree with most of your points. One of the infrastructure pieces necessary for payment providers in the real (or ecommerce) world that has not been necessary so far in the virtual commerce world is a robust set of merchant tools. PayPal of course rocks at this and Google Checkout and Amazon Payments also have really solid merchant-facing tools and analytics. If FB truly wants to compete in the off-FB world as a legitimate payment provider, they will also need to build out a merchant infrastructure and toolset. I am not sure this is a priority for them at this moment but it is clearly where they are heading.

By: Maren Kate

Maren Kate — Sun, 31 Jan 2010 20:19:02 +0000

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By: chudson

chudson — Thu, 28 Jan 2010 18:45:20 +0000

I agree – it's far from trivial. And hard to do as a side project to some other larger business.

By: 1anu

1anu — Thu, 28 Jan 2010 07:06:36 +0000

Hi Charles,
The Google and Amazon experiences also show that becoming a universal payment system like PayPal is not trivial. FB and I am sure they are doing this should be looking at all the things that Paypal did including the momentum from ebay, a differentiated offering ideal for that environment etc, etc to emulate how those lessons can be applied to the new social platform and FB connect environment. My two cents.

By: chudson

chudson — Thu, 28 Jan 2010 04:47:53 +0000

Sachin,

I think you're right in terms of the time and care being put into the system to make sure it works. The big question I have is who is going to adopt it in the wild. They can certainly have the right and opportunity to make it ubiquitous on their own platform. But who will adopt it off platform. I do expect them to tax developers on their own platform, as they should.

By: Sachin Rekhi

Sachin Rekhi — Thu, 28 Jan 2010 04:25:34 +0000

The interesting question for Facebook I think is how aggressive they decide to be with payments. On one hand, they can take the time to offer a compelling, trusted, universal experience that both inspires trust in customers and offers publishers a more frictionless way of generating revenue. And maybe Facebook has taken so long to launch their experience because they wanted to get exactly this right.

On the other hand, since the greatest monetizing apps sit on Facebook today, Facebook has the ability to simply require Facebook developers to use their transaction platform and extract a tax from these developers. There were rumblings earlier about them talking about exactly that.

But I think you are ultimately right that if Facebook's ambition is to take Pay with Facebook off of Facebook and to potentially Facebook Connect sites, they need to address both the concerns you bring up about customer trust and publisher trust.