Posted in: amazon, Business, facebook, marketing, social networking, web20

Social Shopping and Expertise Identification – The Missing Piece in the Puzzle?

I have been noodling on this whole idea of social shopping, which I think is still a poorly-defined concept. I have to warn you in advance that this is a fairly academic-style post. What does it mean to “shop socially”? To me, social shopping is about leveraging the collective wisdom of others, be they friends […]