Comments on: Social Shopping and Expertise Identification – The Missing Piece in the Puzzle? http://www.charleshudson.net/social-shopping-and-expertise-identification-the-missing-piece-in-the-puzzle?utm_source=rss&utm_medium=rss&utm_campaign=social-shopping-and-expertise-identification-the-missing-piece-in-the-puzzle This is my personal website for posting my views on the world of technology and gadgets. Sat, 11 Feb 2012 02:25:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: sundeep http://www.charleshudson.net/social-shopping-and-expertise-identification-the-missing-piece-in-the-puzzle/comment-page-1#comment-32731 sundeep Mon, 04 Feb 2008 00:15:45 +0000 http://www.charleshudson.net/?p=421#comment-32731 Thanks for the friendput plug Charles :). The site's goal was exactly how you define social shopping above: better purchase decisions through collective wisdom, and you're spot on that explicit content creation is a challenge, even when folks are appropriately incentivized (ie helping out a friend as through friendput). I think you're also correct when you say "actually buying...products is a much stronger signal of one's intents and interests"; looking at purchase behavior data across users, together with user intent as expressed through context and past behavior, might indeed be the way to get to your definition of "social shopping". Enter richrelevance :) Thanks for the friendput plug Charles :) . The site’s goal was exactly how you define social shopping above: better purchase decisions through collective wisdom, and you’re spot on that explicit content creation is a challenge, even when folks are appropriately incentivized (ie helping out a friend as through friendput). I think you’re also correct when you say “actually buying…products is a much stronger signal of one’s intents and interests”; looking at purchase behavior data across users, together with user intent as expressed through context and past behavior, might indeed be the way to get to your definition of “social shopping”. Enter richrelevance :)

]]> By: jeremy liew http://www.charleshudson.net/social-shopping-and-expertise-identification-the-missing-piece-in-the-puzzle/comment-page-1#comment-31880 jeremy liew Tue, 08 Jan 2008 05:35:38 +0000 http://www.charleshudson.net/?p=421#comment-31880 You shop like a guy - value experts and reviews too much. InStyle, Lucky etc are like recreational shopping; going to the mall just to see what is new. A lot of the social shoppings sites are similar, just crowd sourced (e.g. Stylehive - a Lightspeed Company, ThisNext etc) You shop like a guy – value experts and reviews too much. InStyle, Lucky etc are like recreational shopping; going to the mall just to see what is new. A lot of the social shoppings sites are similar, just crowd sourced (e.g. Stylehive – a Lightspeed Company, ThisNext etc)

]]> By: Mike Sonders http://www.charleshudson.net/social-shopping-and-expertise-identification-the-missing-piece-in-the-puzzle/comment-page-1#comment-31877 Mike Sonders Tue, 08 Jan 2008 03:33:44 +0000 http://www.charleshudson.net/?p=421#comment-31877 Hey, Charles, a friend pointed me to your post. I think you're exactly right: the key to a truly useful social shopping app is connecting users with trusted 'experts' who can provide meaningful shopping guidance. I'm the founder of a recently-launched social shopping startup, Lootist, that is directly addressing that function. http://www.lootist.com We opted for the "active user contribution" route (i.e., our specialists self-declare themselves and their qualifications), and I'll explain why. The thinking is that our model will appeal to the "one-percenters", the group of people who actively contribute the majority of content on sites with socially-driven content. Whether it's on a personal blog or in Wikipedia, these folks are motivated to share their specialized knowledge in large part by growth of their online reputations. We've designed Lootist to provide the recognition they deserve. Regarding another of your points... we've also implemented a user-endorsement system that helps to decrease the subjectivity in judging the relative expertise among our specialists. That is, the specialists who are the most knowledgeable and helpful get higher visibility. Anyway, that's the nutshell of my approach to the challenge you've posed; I hope you'll check it out. I'd love to have a more in-depth conversation about it. http://www.lootist.com Cheers, Mike Hey, Charles, a friend pointed me to your post. I think you’re exactly right: the key to a truly useful social shopping app is connecting users with trusted ‘experts’ who can provide meaningful shopping guidance. I’m the founder of a recently-launched social shopping startup, Lootist, that is directly addressing that function.

http://www.lootist.com

We opted for the “active user contribution” route (i.e., our specialists self-declare themselves and their qualifications), and I’ll explain why. The thinking is that our model will appeal to the “one-percenters”, the group of people who actively contribute the majority of content on sites with socially-driven content. Whether it’s on a personal blog or in Wikipedia, these folks are motivated to share their specialized knowledge in large part by growth of their online reputations. We’ve designed Lootist to provide the recognition they deserve.

Regarding another of your points… we’ve also implemented a user-endorsement system that helps to decrease the subjectivity in judging the relative expertise among our specialists. That is, the specialists who are the most knowledgeable and helpful get higher visibility.

Anyway, that’s the nutshell of my approach to the challenge you’ve posed; I hope you’ll check it out. I’d love to have a more in-depth conversation about it.

http://www.lootist.com

Cheers,

Mike

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