Is International Traffic a Blessing or a Curse?
This is really more of a blurb than a post. I have been talking to quite a few folks in the market today who have really fast growing web 2.0 or mobile applications where a significant portion of the traffic, pageviews, unique users, and usage comes from the developing world. In almost every case, the feedback that I have been hearing is that monetizing this user base is pretty tough — there aren’t a whole lot of advertisers looking to reach these folks and the CPMs (or whatever metric you choose to use) are too low to be interesting.
If you know something about this problem, have suggestions for how to address it, or just think I’m missing the boat, let me know — I have heard it from enough people to believe that it is in fact a real problem.