Comments on: Facebook – The Next Commoditizer in the Making http://www.charleshudson.net/facebook-the-next-commoditizer-in-the-making?utm_source=rss&utm_medium=rss&utm_campaign=facebook-the-next-commoditizer-in-the-making This is my personal website for posting my views on the world of technology and gadgets. Sat, 11 Feb 2012 02:25:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: What Happens If Facebook Commoditizes the Check-In? | Charles Hudson's Weblog http://www.charleshudson.net/facebook-the-next-commoditizer-in-the-making/comment-page-1#comment-55526 What Happens If Facebook Commoditizes the Check-In? | Charles Hudson's Weblog Mon, 23 Aug 2010 18:43:19 +0000 http://blog.charleshudson.net/?p=309#comment-55526 [...] have an old blog post about FB as a commoditizer that I’ve been thinking about a lot lately. In a nutshell, the advantage FB has is the [...] [...] have an old blog post about FB as a commoditizer that I’ve been thinking about a lot lately. In a nutshell, the advantage FB has is the [...]

]]> By: Saad Khan http://www.charleshudson.net/facebook-the-next-commoditizer-in-the-making/comment-page-1#comment-55489 Saad Khan Sat, 21 Aug 2010 22:12:00 +0000 http://blog.charleshudson.net/?p=309#comment-55489 Charles -- Reading this in 2010 is very instructive. nnI think its pretty clear that for an increasing number of businesses, Facebook is the new SEO.nnAs I look at the spate of recent social commerce companies as an example, they're all predicated on the idea that mastering social as the customer acquisition channel is the key to unbounded growth (vs growth of Gen 1 players a la Amazon, Ebay where growth was constrained by the limits of mastering search Google / Yahoo as a channel)nnAt the end of the day what makes any platform the lifeblood of an ecosystem is its ability to enable others to make a living on it. When you have 550M people logging in every day, you are certain to be disruptive force to many industries. We've already seen it in Gaming, but I've always believed you're going to see a 'Social' suffix attached to most every category that matters on the web (Dating, Commerce, Search, Finance etc etc) and the creation of new winners in each that ride this disruption. Charles — Reading this in 2010 is very instructive. nnI think its pretty clear that for an increasing number of businesses, Facebook is the new SEO.nnAs I look at the spate of recent social commerce companies as an example, they’re all predicated on the idea that mastering social as the customer acquisition channel is the key to unbounded growth (vs growth of Gen 1 players a la Amazon, Ebay where growth was constrained by the limits of mastering search Google / Yahoo as a channel)nnAt the end of the day what makes any platform the lifeblood of an ecosystem is its ability to enable others to make a living on it. When you have 550M people logging in every day, you are certain to be disruptive force to many industries. We’ve already seen it in Gaming, but I’ve always believed you’re going to see a ‘Social’ suffix attached to most every category that matters on the web (Dating, Commerce, Search, Finance etc etc) and the creation of new winners in each that ride this disruption.

]]> By: charles http://www.charleshudson.net/facebook-the-next-commoditizer-in-the-making/comment-page-1#comment-11434 charles Wed, 02 May 2007 21:12:50 +0000 http://blog.charleshudson.net/?p=309#comment-11434 Jamie, Thanks for the great comment. I checked out your CL website map - very impressive stuff. Jamie,

Thanks for the great comment. I checked out your CL website map – very impressive stuff.

]]> By: charles http://www.charleshudson.net/facebook-the-next-commoditizer-in-the-making/comment-page-1#comment-31038 charles Wed, 02 May 2007 21:12:50 +0000 http://blog.charleshudson.net/?p=309#comment-31038 Jamie, Thanks for the great comment. I checked out your CL website map - very impressive stuff. Jamie, Thanks for the great comment. I checked out your CL website map – very impressive stuff.

]]> By: charles http://www.charleshudson.net/facebook-the-next-commoditizer-in-the-making/comment-page-1#comment-11433 charles Wed, 02 May 2007 21:03:49 +0000 http://blog.charleshudson.net/?p=309#comment-11433 Jeremy, I agree with you that things have come full circle. However, a lot of the "old" portals (Yahoo!, Excite) sent people off to a lot of external destinations in the beginning and built other stickiness features of their own over time. Facebook's strategy reminds me a lot more of the old AOL playbook - don't focus on being a router or switchboard, focus on being the destination site and keep users inside your environmentas opposed to being a jumping off point for a wider web experience. Jeremy,

I agree with you that things have come full circle. However, a lot of the “old” portals (Yahoo!, Excite) sent people off to a lot of external destinations in the beginning and built other stickiness features of their own over time. Facebook’s strategy reminds me a lot more of the old AOL playbook – don’t focus on being a router or switchboard, focus on being the destination site and keep users inside your environmentas opposed to being a jumping off point for a wider web experience.

]]> By: charles http://www.charleshudson.net/facebook-the-next-commoditizer-in-the-making/comment-page-1#comment-31037 charles Wed, 02 May 2007 21:03:49 +0000 http://blog.charleshudson.net/?p=309#comment-31037 Jeremy, I agree with you that things have come full circle. However, a lot of the "old" portals (Yahoo!, Excite) sent people off to a lot of external destinations in the beginning and built other stickiness features of their own over time. Facebook's strategy reminds me a lot more of the old AOL playbook - don't focus on being a router or switchboard, focus on being the destination site and keep users inside your environmentas opposed to being a jumping off point for a wider web experience. Jeremy, I agree with you that things have come full circle. However, a lot of the “old” portals (Yahoo!, Excite) sent people off to a lot of external destinations in the beginning and built other stickiness features of their own over time. Facebook’s strategy reminds me a lot more of the old AOL playbook – don’t focus on being a router or switchboard, focus on being the destination site and keep users inside your environmentas opposed to being a jumping off point for a wider web experience.

]]> By: Jamie http://www.charleshudson.net/facebook-the-next-commoditizer-in-the-making/comment-page-1#comment-11286 Jamie Fri, 27 Apr 2007 22:37:17 +0000 http://blog.charleshudson.net/?p=309#comment-11286 Interesting thought about the classifieds, but the strongest part of Craigslist is also one of its most maddening - it is local "only". I have done some research demographic report development, and as part of that I did some GIS mapping of those local sites. Very interesting how they are organically covering the US into the major urban areas, but also smaller ones. You can see this effect on my website's google map of the 289 US CL websites (http://www.aMillionPlaces.com). My point is that face book and others miss out on that local aspect, which is something that obviously people love. They could just post to some national classified boards, but they insist on the concentrated markets that CL provides, only because CL enforces a philosophical-based rule set. There is just something about that I don't think most of the others can emulate very well. Interesting thought about the classifieds, but the strongest part of Craigslist is also one of its most maddening – it is local “only”. I have done some research demographic report development, and as part of that I did some GIS mapping of those local sites. Very interesting how they are organically covering the US into the major urban areas, but also smaller ones. You can see this effect on my website’s google map of the 289 US CL websites (http://www.aMillionPlaces.com). My point is that face book and others miss out on that local aspect, which is something that obviously people love. They could just post to some national classified boards, but they insist on the concentrated markets that CL provides, only because CL enforces a philosophical-based rule set. There is just something about that I don’t think most of the others can emulate very well.

]]> By: Jamie http://www.charleshudson.net/facebook-the-next-commoditizer-in-the-making/comment-page-1#comment-31036 Jamie Fri, 27 Apr 2007 22:37:17 +0000 http://blog.charleshudson.net/?p=309#comment-31036 Interesting thought about the classifieds, but the strongest part of Craigslist is also one of its most maddening - it is local "only". I have done some research demographic report development, and as part of that I did some GIS mapping of those local sites. Very interesting how they are organically covering the US into the major urban areas, but also smaller ones. You can see this effect on my website's google map of the 289 US CL websites (<a href="http://www.aMillionPlaces.com). " rel="nofollow">http://www.aMillionPlaces.com). </a>My point is that face book and others miss out on that local aspect, which is something that obviously people love. They could just post to some national classified boards, but they insist on the concentrated markets that CL provides, only because CL enforces a philosophical-based rule set. There is just something about that I don't think most of the others can emulate very well. Interesting thought about the classifieds, but the strongest part of Craigslist is also one of its most maddening – it is local “only”. I have done some research demographic report development, and as part of that I did some GIS mapping of those local sites. Very interesting how they are organically covering the US into the major urban areas, but also smaller ones. You can see this effect on my website’s google map of the 289 US CL websites (http://www.aMillionPlaces.com). My point is that face book and others miss out on that local aspect, which is something that obviously people love. They could just post to some national classified boards, but they insist on the concentrated markets that CL provides, only because CL enforces a philosophical-based rule set. There is just something about that I don’t think most of the others can emulate very well.

]]> By: jeremy liew http://www.charleshudson.net/facebook-the-next-commoditizer-in-the-making/comment-page-1#comment-11277 jeremy liew Fri, 27 Apr 2007 07:44:53 +0000 http://blog.charleshudson.net/?p=309#comment-11277 You're basically saying that Facebook is going to become a portal. The first generation portals built their traffic on the basis of communications (webmail) being the "milk at the back of the store" - the thing that brought you back repeatedly to their website. They make pageviews (= money) by diverting you with bright shiny objects while you head to the milk - whether it be "top 10 ways to lose weight" or "Britney does something inane again" headlines, or the latest travel deals. This go around, the mechanics are the same but the details have changed. Its the wall and private messaging (and photo sharing) that are the communications mechanisms that bring you back repeatedly, and you've laid out a bunch of suggestions for additional products, programming and services that will divert you as you head back to pick up the milk. It speaks to the power of the default if you can become a users homepage You’re basically saying that Facebook is going to become a portal. The first generation portals built their traffic on the basis of communications (webmail) being the “milk at the back of the store” – the thing that brought you back repeatedly to their website. They make pageviews (= money) by diverting you with bright shiny objects while you head to the milk – whether it be “top 10 ways to lose weight” or “Britney does something inane again” headlines, or the latest travel deals.

This go around, the mechanics are the same but the details have changed. Its the wall and private messaging (and photo sharing) that are the communications mechanisms that bring you back repeatedly, and you’ve laid out a bunch of suggestions for additional products, programming and services that will divert you as you head back to pick up the milk.

It speaks to the power of the default if you can become a users homepage

]]> By: jeremy liew http://www.charleshudson.net/facebook-the-next-commoditizer-in-the-making/comment-page-1#comment-31035 jeremy liew Fri, 27 Apr 2007 07:44:53 +0000 http://blog.charleshudson.net/?p=309#comment-31035 You're basically saying that Facebook is going to become a portal. The first generation portals built their traffic on the basis of communications (webmail) being the "milk at the back of the store" - the thing that brought you back repeatedly to their website. They make pageviews (= money) by diverting you with bright shiny objects while you head to the milk - whether it be "top 10 ways to lose weight" or "Britney does something inane again" headlines, or the latest travel deals. This go around, the mechanics are the same but the details have changed. Its the wall and private messaging (and photo sharing) that are the communications mechanisms that bring you back repeatedly, and you've laid out a bunch of suggestions for additional products, programming and services that will divert you as you head back to pick up the milk. It speaks to the power of the default if you can become a users homepage You’re basically saying that Facebook is going to become a portal. The first generation portals built their traffic on the basis of communications (webmail) being the “milk at the back of the store” – the thing that brought you back repeatedly to their website. They make pageviews (= money) by diverting you with bright shiny objects while you head to the milk – whether it be “top 10 ways to lose weight” or “Britney does something inane again” headlines, or the latest travel deals. This go around, the mechanics are the same but the details have changed. Its the wall and private messaging (and photo sharing) that are the communications mechanisms that bring you back repeatedly, and you’ve laid out a bunch of suggestions for additional products, programming and services that will divert you as you head back to pick up the milk. It speaks to the power of the default if you can become a users homepage

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