Archive for the ‘advertising’ Category

What I’ve Learned about Facebook Advertising by Spending $1,000 – Lots of Promise, Lots of Work to Do

TweetOver the past few months, I’ve been really interested in developing a better understanding for how effective Facebook’s advertising tools are. I’ve done this strictly for my own events business, not for Serious Business. For a total expenditure of slightly over $1,000, I feel like I’ve come up with a few opinions / thoughts on […]

Follow Up to Andrew Chen’s Good Post on Facebook Developers – It’s Mostly about Being Famous

TweetI have been talking to a number of folks I know who are spending a lot of their time building applications or services for the Facebook platform and I have been struggling to really understand the motivation. Then I read this great post on Andrew Chen’s blog about the difference between people who are motivated […]

Thoughts on the >play Conference at Berkeley

TweetI spent a good chunk of my last Saturday at the >play conference at Berkeley. Overall, I thought it was a well-produced show and the team behind it should be proud of what they pulled together. Mobile Advertising is Neither Well-Defined nor Understood. The conference session I attended called “The Co-Evolution of Marketing and New […]

Follow-up on Facebook Advertising Networks

TweetIn a previous post I made a comment about how I’d be leery of getting too giddy about the potential for Facebook advertising networks until Facebook makes its own intentions more clear. Based on this piece in Venturebeat, things are about to get a lot more interesting. I continue to believe that Facebook needs to […]

Are Facebook Ad Networks Worth the Trouble?

TweetMy friend (and former college drawmate) Sundeep Ahuja posted the full version of his post about Facebook ad networks here (a redacted version was posted on Inside Facebook yesterday). I think it’s a good overview of what’s happening in the Facebook ad universe today and I have a few thoughts in response. Let me say […]